Great Wall readies EV battery assembly, research in Thailand

BANGKOK — China’s Great Wall Motor Co. is finalizing plans to invest up to $30 million to set up a new battery pack assembly plant in Thailand, where it will start making a compact electric car next year, according to a company official.

The Hebei-based company is also considering establishing a research and development center in Thailand that could work on battery powered pickup trucks, Narong Sritalayon, managing director of Great Wall Motor Thailand, said in an interview.

The automaker has 10 similar development hubs globally that focus on other technologies. Investment in Thailand, which aims to become a regional electric vehicle production center, would depend in part on government subsidies, Narong added.

Although China’s Great Wall and BYD Co. have made large investments in Thailand, Japanese automakers including Toyota Motor Corp. and Isuzu Motors dominate the country’s auto market, with pickup trucks accounting for more than half of sales last year.

“There is a lot of things we can learn from Thailand’s unique market for pickup trucks,” Narong said.

Thailand, the world’s tenth-largest auto manufacturing economy, aims to use tax cuts and subsidies to help convert about 30 percent of the country’s annual production of 2.5 million vehicles into EVs by 2030, according to a government plan.

Great Wall launched its Ora Good Cat compact EV in Thailand in late 2021. It became the country’s top-selling EV last year, with the cheapest variant listed on Great Wall’s website priced at 828,500 Thai baht ($24,475) after a government subsidy of 230,500 baht.

Great Wall entered Thailand in 2020 after taking over a former General Motors plant that currently makes two of its Haval hybrid vehicles for sale in the country.

It plans to begin production of the Ora Good Cat in Thailand next year and will look to source more components locally, including battery packs, to meet requirements under the government’s incentive progam for carmakers, Narong said.

A pack assembly facility could require an investment of between 500 million to 1 billion Thai baht, with the exact size depending on a plan expected to be finalized within the next six months, Narong said.

SVOLT Energy Technology, a Great Wall subsidiary that has been expanding its presence in other markets like Europe, will produce battery assembly packs in Thailand in the initial phase, the company said.

But the facility could be upgraded for battery cell production with additional investment depending on demand and Thai government support, Great Wall added.

“We may become a contract manufacturer of batteries to other (automakers) as well,” Narong said. “That would also scale up the capacity of the battery plant.”

China’s CATL provides a 63.1 kilowatt hour battery pack for the Ora Good Cat 500 Ultra variant imported into Thailand, but Great Wall said it had no current plans to purchase batteries from CATL for upcoming local production.

Thailand is in talks with CATL – the world’s dominant battery supplier with a 37 percent market share — and other battery makers to build production facilities in Southeast Asia’s second-largest economy.